Google has just pulled the curtains off its new homegrown music streaming service at I/O. Dubbed Google Play Music All Access, the product has a strong focus on personalized recommendations via the so-called Explore feature. Like Spotify and other services, All Access will let you start a radio station while listening to a particular track, and in-depth tweaking controls allow you to nix songs that don’t suit your fancy. Another feature demoed onstage is Listen Now, which highlights new releases and content Google thinks you’ll enjoy.
All Access will require a monthly fee. A subscription costs $9.99 in the US, and all users will get a 30-day free trial. The service is launching stateside today, and if you sign up before June 30th, you’ll get $2 off the monthly fee.
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