Fabricated Internet posts praising Samsung at the expense of HTC products has landed the South Korean company in hot water with Taiwan’s Fair Trade Commission.
Taiwan’s FTC said on Tuesday it was investigating the matter, and could punish Samsung for up to NT$25 million (US$835,000) if it is found to be in violation of fair trade rules.
A news article from BBC News recently brings to light that Samsung is under investigation in Taiwan for hiring students to post fake web reviews defaming the highly acclaimed HTC One. This stems from documentation appearing on a local website. The document allegedly came from Samsung looking to hire students to bad-mouth HTC and sing praises to Samsung over fake Internet reviews.
The investigation occurs after a local site, called TaiwanSamsungLeaks, accused the South Korean company of “evil marketing” for covertly criticizing rival products through anonymous Internet users. As evidence, the site published documents allegedly from Samsung’s hired marketing firm cataloguing the different forum posts it made last year on local gadget sites.
“The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles,” said Samsung, adding that it was planning training for employees to ensure events were not repeated.
Readers, how do you feel about this foul play from Samsung? Does this type of behavior make you rethink getting a phone from a company or is it something that isn’t really a big deal? Do you think a highly successful company should use its position and advantage to mock and bully other companies? Let me know your thoughts in the comments!
Source: BBC News