The hugely popular social media app WhatsApp may soon become a part of Google, with online media abuzz with reports of the internet titan courting the smartphone messaging app maker. Technology website Digital Trends, citing an inside source, has reported that a deal between Google and WhatsApp has been in works for the past four to five weeks. Furthermore, the report claims that WhatsApp is trying to play hard to get and is trying to command a higher price from Google for this deal.
It is noteworthy that this is not the first time that reports of Google trying to woo WhatsApp have surfaced. Google was said to have been in talks to acquire WhatsApp in December last year too but the two companies had parted ways without signing on the dotted line. If Google is able to pull off the buyout this time around, it will get a significant boost for the mobile messaging space.
Google is rumoured to be working on Babel, a mobile messaging app that unifies various communication services under one umbrella. WhatsApp is the most popular mobile instant messengers, ahead of rivals like Viber, Kik, WeChat, Nimbuzz etc. It is among the top paid apps in over 100 countries and charges $0.99 for annual ad-free subscription.
If the acquisition is successful, WhatsApp will join the ranks of Google’s high-profile buyouts like YouTube and Android.
It is being touted that 17 billion messages (7 billion inbound and 10 billion outbound) are transmitted daily through WhatsApp. What’s more WhatsApp has been downloaded by over 100 million Android users alone since its debut.