Devs have been able to localize their apps and the text that accompanies them in the Google Play store for sometime. But until recently they’ve had to recycle the same images and video content regardless of country. That’s finally changed, and developers can customize everything from the lead graphic to the icon and even swap in different YouTube clips when localizing listings for one of Google’s 49 supported languages. That means graphics can be customized for local holidays and video demos won’t need to rely on YouTube’s subtitles for translation. For more check out the source link.
Source: Android Developers