The Mexican firm said in a statement that a court denied Apple’s bid to protect the iPhone name in a case that began in 2009, when iFone sued the California-based company because the similar-sounding names caused confusion.
The tech giant filed an injunction, seeking to stop iFone from using its strikingly similar name, since it could confuse consumers. However, a Mexico City court struck down Apple’s request, effectively denying it the right to use its brand name in a specific class of telecommunication services.
Apple introduced the iPhone to the Mexican market in 2007, four years after the Mexican telecom services and systems company says it registered the name iFone.
“It is the third time that Apple loses and this demonstrates the legal truth: iFone is within its full right to use its brand,” the statement said.
An amount has not been decided but Gallart said the law sets a floor rate of 40 per cent of the sale price of a service that is found to have violated the rules.