Apple, Amazon, Samsung ousting crusty traditional labels in Interbrand Rankings

Brands Rank Chart


Interbrand likes to give the world’s top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company’s 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts. It’s a good year to be a part of the mobile ecosystem: a very profitable Apple was by far the fastest grower and clinched second place in the list behind only Coca-Cola, while Kindle Fire creator Amazon (20th place) and Apple’s frequent rival Samsung (ninth) also shot past brands as big as Disney and Toyota. A special nod goes out to 69th-place Facebook, whose IPO this year and its recognition put it past companies like Porsche almost overnight. Not everyone in technology came out a winner — Microsoft, Nokia and RIM were among those that took a bruising — but Interbrand’s rankings hint that it’s better to be making tablets than designer handbags.





3 thoughts on “Apple, Amazon, Samsung ousting crusty traditional labels in Interbrand Rankings

  1. There are some fascinating cut-off dates in this article however I don’t know if I see all of them heart to heart. There’s some validity but I will take hold opinion till I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as properly

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