Nokia this week released a new ad for its Nokia lineup that attacks Apple for only offering its iPhone in two colors.
The one-minute, animated commercial starts off in a gray, uninviting city and soon focuses its attention on a line of similarly dressed people lined up outside what appears to be an Apple Store. They robotically inch their way forward in the hopes of snagging an iPhone 5.
One person in line, however, dares to ask the Apple employee at the counter if the iPhone comes in any other colors than black or white, prompting outrage from the Apple fanboys in line.
His request, however, seemingly unleashes a Nokia disco of sorts, as colored lights descend from the ceiling and colorfully dressed characters emerge from the shadows and obscure the monochromatic Apple fans. Panning up to the skyline, a bright yellow Lumia smartphone appears next to the “This is Lumia” tagline.
In early September, Nokia unveiled the Lumia 920 and the Lumia 820, both of which will run Windows Phone 8. Execs talked up the “colors that won’t scratch off” on the Lumia 920, as well as switchable back panels on the Lumia 820 in red, yellow, gray, white, black, cyan, or purple. For more, see PCMag’s hands on with the new smartphones.
Nokia and Microsoft have a lot riding on the upcoming crop of Windows Phone 8-based devices. Both are riding an uphill battle against Apple, which just released the iPhone 5, and Samsung, which is still seeing brisk sales of the Galaxy S III despite the iPhone 5 launch. Windows Phone devices, in general, have received good reviews, but consumers have thus far been hesitant to drop their Android or iOS device for a Windows smartphone.
Is color enough to draw them in? It seems to be a pretty thin argument, but then again, people did have a minor freakout leading up to the launch of the white iPhone, and other phone makers and carriers have made big deals about the launch of their red, pink, or other colored smartphones. So who knows?
Nokia, of course, is not the only phone maker to target the iPhone in its ad campaigns. Samsung has released several commercials over the years that poked fun at Apple fans who wait in line for days for a device that Samsung considers to be inferior to its own Galaxy handsets.